AI Workflow Builder

Build automations your whole team can read, run, and trust.

A visual canvas for multi-step business logic. Connect your tools, set your decision rules, and ship workflows that run in production from day one, without a developer in the room.

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support-triage.yaml · v12
Live
On new ticket
trigger · Zendesk trigger
Classify intent
agent · Support agent
High value?
branch · Decision
Escalate
action · Route to human
Auto-resolve
action · Reply + close
Enrich ticket
action · Write to CRM
14,882
Runs today
99.4%
Success
1.2s
Avg duration
What is an AI workflow?

Automation that adapts.

Traditional automation breaks when data looks different. Hilal workflows are visual, you connect your systems, set decision logic (via AI or rules), and the workflow figures out each case. It learns from failures and shows you exactly why it made each decision.

Hilal workflows use AI to handle the variations, so you build once and it adapts, instead of you maintaining rules forever.

Traditional automation
  • Every edge case requires a new rule
  • Fails silently or crashes
  • Static routing by field values only
  • No feedback loop from outcomes
  • No way to understand why it failed
Hilal Workflows
  • AI handles variations automatically
  • Retries built in, failures logged
  • Routes by intent and workload, not static rules
  • Every outcome feeds back into routing
  • See exactly why each decision was made
Built for real work

The three workflows every team starts with.

Start here. Wire up the rest as you grow.

For support teams

Triage every ticket in under a minute.

Classify intent, route by urgency, and auto-resolve the simple ones before they ever reach a human queue. Complex tickets arrive enriched with the context your agent needs to close them fast.

Killer feature
AI intent classification

Read intent, urgency, and sentiment on every ticket with 95%+ accuracy. Tune thresholds per queue, escalate the uncertain ones.

TicketClassifyAutoHuman
For RevOps teams

Score every lead before your AE sees it.

Enrich with firmographics the second a form submits. Score against your ICP. Route hot leads to Slack with full context; send the rest to nurture. No lead sits in a queue waiting to cool off.

Killer feature
Confidence-based routing

Branch on model confidence, not just on field values. Send 80%+ matches straight to sales, hand the rest to marketing automation.

Score10000.80Lead · 0.87< 0.80Nurture≥ 0.80Slack + CRM
For product & lifecycle

Onboarding that reacts to real behavior.

Trigger a sequence on signup. Wait for the activation action, branch on what the user actually did, send the next nudge on the right channel. Replace drip campaigns that never adapted with workflows that always do.

Killer feature
Wait-and-react timers

Pause a step for hours or days, then check user state and branch. No more blind follow-ups on users who already converted.

Day 0SignupDay 1WelcomeDay 3Activated?branchDay 7Follow-up
Templates

Start from a proven workflow. Go live this afternoon.

Fork a template, swap the integrations, edit the AI prompts. Ship to production the same day.

Order Processing

Validate, route, fulfill, notify.

  1. 1Validate payload
  2. 2Fraud check
  3. 3Assign warehouse
  4. 4Notify customer

Lead Qualification

Score, route, handoff to sales.

  1. 1Enrich with Clearbit
  2. 2AI score
  3. 3Route to AE
  4. 4Log in CRM

Customer Onboarding

Guide the first 7 days.

  1. 1Send welcome
  2. 2Check activation
  3. 3Trigger tutorial
  4. 4Flag stalls

Support Ticket Triage

Classify, route, escalate.

  1. 1Classify intent
  2. 2Set priority
  3. 3Route to queue
  4. 4Notify on SLA

Invoice Processing

OCR, approve, post to GL.

  1. 1Extract fields
  2. 2Match PO
  3. 3Route approvals
  4. 4Sync to Netsuite

Meeting Scheduling

Negotiate time across calendars.

  1. 1Propose slots
  2. 2Confirm with attendees
  3. 3Book + send invite
  4. 4Prep brief
Integrations

Connect anything. Really.

If it speaks HTTP, a webhook, or a database protocol, a workflow can talk to it.

50+ first-class connectors

OAuth handled, schemas typed, pagination and rate-limiting built in.

ShopifyStripeHubSpotSalesforceZendeskSlackNotionSnowflake

Any REST API

Generic HTTP action with auth presets, request signing, and typed responses via JSON schema.

GETPOSTPUTDELETEAuthSigningRetries

Webhooks in / out

Trigger on inbound webhooks; fire outbound webhooks with replay, deduplication, and exactly-once semantics.

InboundOutboundDedupeRetrySignatures

Custom connectors

Publish internal actions to your team. TypeScript-typed, reviewed, versioned.

SDKTypesVersioningReview
Observability

See where workflows stall, and why.

Every run is instrumented. Every step is replay-able. Every failure is a link you can follow to the exact input, the exact prompt, and the exact response.

  • Step timing: Per-step p50/p95 latency with flamegraphs for hot paths.
  • Success rate: Rolling success % with auto-alerts when a step drops below target.
  • Hours returned: Time saved vs baseline, priced against your team cost model.
  • Bottleneck detection: Automatic callouts on the slowest step and highest-retry step.
  • Optimization suggestions: AI-recommended rewrites with before/after simulation.
Support-triage · last 24h
14,882 runs
Success
99.4%
p95 latency
2.4s
Retries
0.8%
Runs per hour
24h
Slowest steps
  • AI: classify intent1.4s
  • HTTP: Zendesk fetch0.6s
  • DB: write label0.3s
Pair with agents

Agents and workflows. Better together.

A Hilal AI agent can trigger a workflow for complex multi-step tasks, and a workflow can call an agent when it needs judgment. Same platform, same audit trail, zero duct tape between them.

See how agents execute workflows
Results

What teams typically see.

We're in early access. These are directional estimates based on published benchmarks from teams running similar automations.

−73%

reduction in manual ticket handling for support teams

Based on Gorgias 2024 benchmark data
2×

faster lead response time with automated qualification workflows

Based on Intercom 2024 response time data
99.4%

workflow success rate across all runs on the Hilal platform

Hilal AI platform data · rolling 30 days

Real customer results will be published as we come out of early access. Want to be first? Talk to us.

For developers

Ops can build it. Engineers can own it.

Visual by default, code-first when you need it. Every workflow is versioned YAML you can commit, diff, and review.

  • REST + webhook API
  • TypeScript SDK for custom steps
  • Sandbox environment with traffic replay
  • Full Git-backed version history
  • CI/CD integration for promote-on-green
# Trigger a workflow
curl -X POST https://api.hilal.ai/v1/workflows/run \
  -H "Authorization: Bearer $HILAL_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "workflow": "support-triage",
    "input": {
      "ticket_id": "42819",
      "channel": "email"
    }
  }'
Run any workflow via HTTP
Security & compliance

Built for security reviews that pass.

Compliance isn't a checklist we bolted on, it's the architecture. VPC deploy on Enterprise for the tightest shops.

Encryption

AES-256 at rest, TLS 1.3 in transit. Per-tenant KMS keys on Enterprise.

Audit logs

Every step of every run logged with immutable history. Stream to your SIEM.

Role-based access

Roles, groups, and per-workflow permissions. SCIM provisioning included.

PII redaction

Auto-redaction of emails, phones, card numbers, and custom patterns at step boundaries.

SOC 2 Type IIGDPRHIPAA-readyISO 27001CCPA
Build your first workflow

Ship a real workflow in 5 minutes.

Free forever plan. Clone a template, swap the integration, trigger a test run. You'll have something in production before your next stand-up.

No credit card required1,000 free runs / monthCancel anytime
Build your first workflow
5 min · walkthrough