Recover Ad WasteAutomatically
Connect your ad accounts and recover $2k–$5k/month in wasted spend within minutes. Marginal-profit bidding, not ACOS targets. Rank-aware flywheel compounds your advantage.
Start Free TrialRecover Wasted Spend
Detect and eliminate ad waste in 5 minutes. Margin-first bidding, not ACOS targets.
Rank-Aware Flywheel
PPC spend compounds into organic rank gains, which lower your CPC and boost profit.
Event Automation
Prime Day, BFCM, and seasonal playbooks activate instantly. No manual bidding.
Earned Autonomy
Autopilot unlocks when your track record proves profitability. You stay in control.
Waste Audit: an Average $4,200 Recoverable Every Month
Connect your ad accounts. Hilal scans for spend inefficiencies within seconds — outdated ACOS targets, low-ROAS keywords still running, and rank-awareness gaps that inflate your CPC.
Most sellers overshoot target ACOS to stay visible. Hilal identifies the tipping point: the minimum spend needed to protect rank, then reallocates the excess to higher-margin opportunities.
Marginal-Profit Bidding vs. ACOS Targets
ACOS targets treat all spend the same. Marginal-profit bidding asks: "For each keyword, what bid maximizes my dollar margin, not my efficiency ratio?"
A keyword with 35% ACOS might be more profitable than one at 25% if the 35% keyword has higher volume and lower cost-per-click. Hilal bids to maximize profit, not ratios.
The Old Way: ACOS 28%
$10 sale × 28% ACOS = $2.80 spend. But profit is $10 − COGS − $2.80 − fees. If COGS is $4 and fees are $2, profit is only $1.20. Raising ACOS to 32% increases spend to $3.20, but volume jumps 18%, and profit per unit rises to $1.50.
The Hilal Way: Max Dollar Profit
Every keyword gets a unit-margin profit target. Hilal bids just enough to capture that profit. Efficiency becomes a side effect, not the goal.
The Rank-Aware Flywheel
Profitable PPC spend improves your organic rank. Better rank = higher CTR + lower CPC = more profit per ad dollar. The flywheel compounds:
1. Increase PPC spend on high-margin SKUs → rank improves
2. Organic rank lifts CTR and drops your CPC
3. Lower CPC unlocks new profitable keywords
4. Higher profit margins mean you can reduce paid spend over time and still own the page
Hilal models each step. After 60 days of profitable spend, the system proposes a 15–20% spend taper while maintaining rank.
Event Playbooks: Prime Day, BFCM, and Seasonality
Hilal ships pre-built playbooks for Amazon Prime Day, Black Friday / Cyber Monday, Back-to-School, and Christmas. Each playbook:
• Auto-detects your historical event performance
• Proposes 2–3 weeks of progressive bid increases
• Resets after event window closes
• Monitors conversion lift to prevent overbidding
No manual toggling. Playbooks activate based on your calendar and competitive intensity.
Event Detection
The system knows when Prime Day, BFCM, and other major events fire. It pulls your historical performance during those windows and models demand lift.
Progressive Bidding
Bids increase 5% every 2–3 days leading into the event, then drop 10% immediately after. Volume spikes are captured, waste is minimized.
Simulate Before You Commit
Every recommendation comes with a simulation: "If you apply this bid change, we project +$1,240 revenue and +$340 spend over 14 days, for a net margin gain of +$520."
You see the full impact before Hilal touches anything. You can accept, reject, or modify any recommendation.
Explainable Decisions & Full Audit Trail
Hilal logs every bid change with reasoning:
• Timestamp, keyword, old bid, new bid, reason
• Performance impact: conversions, spend, margin
• Roll back any bid with one click
Your Amazon audit trail stays clean. All changes are tagged with the Hilal automation tag, and you can export the full decision log for team review.
Earned Autonomy: Autopilot Unlocked by Track Record
Start with full monitoring and recommendations. Once you accept 50+ consecutive profitable recommendations across 14+ days, Hilal asks: "Ready to turn on autopilot?"
Autopilot doesn't fire on day one. It's earned. The system must prove itself with marginal-profit bidding on your portfolio before it runs unsupervised. You can pause autopilot anytime.
Trust Through Results
Autopilot activates only after proven profitability. You stay informed: daily digest email, profit dashboard, and one-click override.
Agency Features: White-Label & Multi-Client Management
Manage 10+ seller accounts from one Hilal dashboard. Each client sees a white-label report showing waste audit, bid recommendations, and performance metrics. Brand it as your own.
Bulk controls: pause all automations, set profit-floor guardrails per client, and group clients by region or category for reporting.
White-Label Reports
PDF reports auto-generate weekly showing clients their waste, recommendations, and ROI. Customize the header with your agency logo and branding.
Multi-Timezone Coordination
Event playbooks respect each client's region. Prime Day USA is separate from Prime Day UK.